Written by Steve Leard. DesignYak discusses and features graphic design, branding, typography, books, visual communication and anything else that tickles my fancy.
Editors have used Google street view to promote their new album. Accessing street view through the band's website takes you on a treasure hunt through London where you have to navigate your way through streets to find icons, allowing you to play Editors songs. Good to see something a bit different. Click here to have a go.
Cardiff has had numerous large scale items around the city to promote the new John Lewis store opening in a week or so. My favourite is the tall chair outside City Hall. Good to see a bit of ambient advertising, haven't seen any for a while.
Another entertaining and considered article today by Charlie Brooker (you can read the whole thing here), really enjoy his column in the Guardian. His most recent musings were on the BNP’s latest political broadcast; unfortunately (I think) I missed the production but thought it was worth a viewing considering Brooker’s assessment. And the fact that he described designers as having a “thoughtful and inquisitive nature”.
He described the graphics that accompanied the BNP’s ad as “gaudy and cheap, like a bad pizza menu”, a perfect description I think. The production value is terrible, and like Brooker says, if the BNP were the greatest British party, they’d have the greatest designers working with them, but they don’t.
The whole thing is pretty awful, from the scripts and sound
quality to the colour combinations and graphics… god knows what the little blue
men represent! It’s pretty shoddy, summed up by the opening line by Nick
Griffin… please, please, please “don’t turn it off”. If racism and bigotry
isn’t enough to make most people turn off, I don’t know what is. See what you
think.
Loving the current campaign for Schweppes, inspired by 18th
century artist William Hogarth, they are releasing a new advert every 2 weeks.
Creative agency Mother London is behind the campaign, a continuation of
Schweppes history of satirizing current affairs. David Hopkins is responsible
for the illustrations. Awesome.
If you’ve missed this completely, it’s all been kicking off
with Marks and Sparks and “bigger-boobed women” (definitely a quote). M&S
have been charging an extra £2 on bras above a DD cup, with protesters
demanding a “one price fits all” policy. As a response M&S have now
launched a campaign to win back their unhappy customers, nice copy and eye
catching imagery (think back to the now infamous Hello Boys ad campaign from
Wonderbra). Any excuse.
Quirky little idea by Draft FCB to promote HBO programme True Blood, a series about vampires. I love the little fangs they've given the vampire. via adgoodness
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