DesignYak

Ribery – Pink Panther – Nike Mercurial Vapor Rosa

Would you create a new brand for a high-strength beer?

Ethics is important in design. Would you create a brand for a new high-strength beer? Would you just take the money and run? Or would you feel guilty every time you saw a drunk teenager or tramp clutching one of your cans? These are important things for designers to think about.

*Mark Rogerson has created the branding for new high-strength Sri Lankan beer Grand Blonde. (not yet available in the UK)    

Arsenal fans create a 'Owen' style brand document to sell Adebayor

Saw this story this morning and thought I had to post it as I wrote about Michael Owen's Brand document yesterday. Arsenal fans have created a rip-off document in a hilarious attempt to sell Arsenal striker Emmanuel Adebayor.

Michael Owen is the one laughing now

I don't get a chance to write about football on DesignYak very often. I nearly wrote a post about the brand document released by Michael Owen's management team as he searched for a new club, but then a lot of other blogs and comments online put me off. The general feeling was this was a BAD idea and received a lot of mickey taking. I have to admit, I think it's quite cheeky to put 'fit & healthy' as one of Michael Owen's 'brand values'.

But who's laughing now? Michael Owen. On his way to Man Utd, is this such a bad idea now?

Christopher Doyle Identity Guidelines

It's the D&AD Awards tonight, I'd love to go but they're hideously expensive to attend. Here's a great piece that is nominated, some identity guidelines created about himself by Christopher Doyle, it's genius. I Hope he scoops a prize. Visit the website to see all of tonight nominees.

 

Boris wants your views

If you caught Dispatches last night, you would have seen a pretty damning review of Boris Johnson’s first year as mayor of London, I’m sure you can catch it again on 4 on Demand; to say it was biased would be a fair assumption.

I missed Boris’s campaign branding a year ago, but last week I received a feedback questionnaire in the post and spotted these silhouettes of him in four different poses. I don’t think they’re that bad… I know the ipod inspired illustrations are pretty over done but they do manage to capture the elements of his character that we’re more familiar with, from left to right, confident Boris, cycling Boris, walking Boris, puzzled Boris.

They also work quite nicely in the four different colours but you can’t ignore the uncanny resemblance to the Reservoir Dogs imagery, see below. I’m not sure who’s responsible for the branding but if you’ve got any ideas give me a shout.

The Economist branded pizza boxes

The Economist always sparks intrigue with their ad campaigns, and here's another one. The Economist distributed branded pizza boxes in Philadelphia, aiming at college-age readers who have a healthy intellectual appetite and an unhealthy food diet. The boxes had pizza related economics and cover topics such as 'Mushroom exports to U.S.' The boxes were given out to take-aways near one of Philadelphia's institutions of higher learning. Via coolhunting  

Yoga One business card

Here's a business card for Yoga One, by Marked For Trade. I like playful stationery, this is certainly a card you would remember. Via adgoodness

Super Bowl ads 2009 - Top 3

For the record, I hate American Football, it's just stupid, but I am fascinated by all the hype every year surrounding the ads. NBC reportedly charged up to $30 million per 30-second spot this year. So here's my top 3 ads for this year...

3. Saatchi & Saatchi for Miller High Life. Just for a bit of clever thinking, this ad was only one second long, and a series of out-takes were posted online. Watch all the second long ads below.

 

 

2. Wieden + Kennedy create this charming ad for Coca-Cola.

 

1. Again its Wieden + Kennedy, this time for the jobs website, Careerbuilder.com. Not the easiest of products to sell at the moment, but I like the comical approach they take and is my favourite ad of the Super Bowl this year. As always there were a lot of celebrity endorsed ads, none of which struck a chord with me. This year belonged to Wieden + Kennedy.

Greenpeace's Airplot campaign by Airside

Airside have designed the branding for Airplot, Greenpeace's plans to stop the expansion of Heathrow. Greenpeace have purchased a plot of land within the proposed expansion zone. You can read about Airplot here. 

Visit the Airside website and visit their blog, which takes us through the design process of this project, from initial concepts to how they created the typography for the identity, some of which you can see below, but a lot more on the blog. I think the work is outstanding actually, and I love to see all the things that led to the finished article.