Great new work by Saatchi & Saatchi to promote the European Tour. I like how social media and video sharing sites have added a new tone to advertising, this being a great example.
I've tried to squeeze the golf into the word camouflage. I don't think it's working. Anyway, Bubba Watson sporting camo golf attire at the US Open yesterday, raising money for the armed forces.
A little later than planned due to my computer going down over Christmas, but better late than never. In truth, I'm quietly relieved to see the back of 2010, saying that though there were still lots of design/musical/cultural highlights of the year...
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