Interesting article on Design Week's website...
Consultancies should invest time in launching blogs, rather than creating a quick-fix effort, says Christian Barnett, planning director of Coley Porter Bell.
Writing in the forthcoming issue of Design Week, Barnett, who recently launched CPB’s Making Brands Beautiful blog, says consultancies should allow a couple of months for the process, in order to fully prepare and get everyone on board.
He says the most important factor is to work out the purpose of the blog, adding, ‘Many blogs fail because they are rudderless, leading to a never-ending series of “What we/I did today” posts.’
Barnett also advises taking time to find compelling content and finding the consultancy’s ‘natural bloggers’ to ‘lead the way’ in postings.
I'd take this article one stage further and ask is there a need for design agencies to have blogs? I think it can work and be useful. It's good for graduates who want to research and get to know agencies. But I think the agency itself has to ask itself what's the purpose of the blog, is it just a selling tool?
What annoys me about design agency blogs is that some are hardly ever updated. I think if you've got a blog on your site then use it, if you don't use it, what's the point in having it?
As a blogger myself, I'm free to say what I like on here, you can agree or disagree with what I say, but can a design agency blog give an opinion? Is this why a lot of agency blogs just end up being “What we/I did today” posts? – Because this is safer and won't alienate clients/potential clients?
Do you know of any successful/unsuccessful design agency blogs?
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